Abu Rayhan

About Me

The Person Behind the Data

I combine analytics, performance marketing, and full-stack development — so your tracking, campaigns, and website all work as one system.

Data-driven marketer. Technical problem solver.

I’m a Digital Marketing & Analytics Specialist with 4+ years of experience across healthcare and eCommerce — helping brands fix tracking gaps, eliminate wasted ad spend, and turn data into confident growth decisions.

My background in full-stack development (PHP, Laravel, JavaScript) means I don’t just audit — I implement. From GA4 and GTM setup to Google Ads restructuring and technical SEO fixes, I handle the complete execution.

Currently completing my M.Sc. in Computational Science at Laurentian University, Canada · Google Digital Marketing & E-commerce Certificate · PSM I (Scrum.org)

💻 Web Development

PHP / Laravel / JavaScript

★★★★★

WordPress & WooCommerce

★★★★★

Shopify

★★★★★

Cloud, DevOps & CI/CD

★★★★★

📊 Analytics & Tracking

GA4 & Google Tag Manager

★★★★★

Conversion Tracking & Data Layer

★★★★★

Debugging, QA & Event Tracking

★★★★★

SEMrush & Search Console

★★★★★

📈 Performance Marketing

Google Ads (Search, PMax, Local)

★★★★★

Meta Ads & Retargeting

★★★★★

KPI Tracking (CTR, CPA, ROAS)

★★★★★

TikTok Ads & Campaign Optimization

★★★★★

🔍 SEO & CRO

Technical SEO & Audits

★★★★★

Schema Markup & Core Web Vitals

★★★★★

A/B Testing & UX Optimization

★★★★★

Local SEO & Google Business Profile

★★★★★

🛠️ Tools & Platforms

Hootsuite

★★★★★

HubSpot

★★★★★

Mailchimp & Klaviyo

★★★★★

Agency Analytics

★★★★★

Asana & ClickUp

★★★★★

Trello

★★★★★

Services

Services I Provide

From custom development to growth strategy – here’s how I can help your next project.

💻

Full-Stack Web Development

Custom applications and websites using PHP, Laravel, CakePHP, REST APIs and modern front-end frameworks.

PHP · Laravel · React · Vue

🛒

WooCommerce Stores

Conversion-focused WooCommerce setups with custom shipping, checkout logic and performance tuning.

WordPress · WooCommerce · OpenCart

📈

Digital Marketing & Tracking

GA4, Google Ads, Merchant Center, SEO and Meta Ads – so you can see what really converts.

GA4 · Google Ads · SEO · Meta Ads

☁️

Cloud & DevOps

Deployments, Docker, CI/CD and Terraform to keep your applications reliable and scalable.

AWS · Docker · GitHub Actions

🤖

AI & Automation

Chatbots, AI-powered moderation and text-to-image features using the OpenAI API.

OpenAI · APIs · Automation

🧭

Product & Growth Consulting

Helping you prioritize features, plan sprints and align tech with your business goals.

Scrum · PSM I · Strategy

Portfolio

Latest Projects

Competition Platform

kaledinekelione

Vote from the list provided! Your city is not on the list? Invite us and we will come to the city from which we receive the most invitations!

Laravel · PHP · MySQL · API

Visit website →

E-commerce Platform

HalalGrocery.ca

Local grocery WooCommerce store with custom shipping zones, delivery scheduling and strong SEO for Sudbury & nearby areas.

WooCommerce · WordPress · GA4 · Meta Pixel · Elementor

Visit website →

E-commerce Platform

Hellovein.com

Hospital grade vein finder light. Hellovein® augmented reality vein finder device easily locates veins under the skin.

WooCommerce · WordPress · GA4 · Elementor

Visit website →

AI & Community

Forum.diacomet.eu

Community forum with AI-based moderation and multilingual support via translation APIs.

PHP · MySQL · OpenAI · Translation API

Visit website →

Recipe and Voting

Seimuvirtuve.lt

Built user system for content submission & voting. Admin features: approve/reject content, update images, manage users.

CodeIgniter · jQuery · CSS · API

Visit website →

Game Site

Diacomet.eu

Interactive game platform with AI-powered features and custom game mechanics.

Vanilla JS · PHP · OpenAI

Visit website →

Informational & Educational

Atliekukultura.lt

Public-service oriented site by VAATC, informing citizens and businesses about waste prevention, sorting, recycling, and collection locations.

WordPress · PHP · Vanilla JS

Visit website →

Full-Stack Development & Digital Marketing

HalalGrocery.ca

Built and managed the complete digital presence for a local halal grocery store in Sudbury, Canada. Developed the WooCommerce store with custom shipping zones and delivery scheduling, then ran all Google Ads and Meta Ads campaigns — from setup and pixel installation to ongoing optimization. Handled GA4 tracking, conversion setup, and performance reporting end-to-end.

Google Ads · Meta Ads · GA4 · Meta Pixel · WooCommerce · WordPress · SEO

Visit website →

Google Ads Audit & Optimization

Level Up Wellness Group

Full Google Ads audit across 54,000+ impressions and 1,600+ monthly clicks with zero conversion tracking. Eliminated $430–870/month in wasted spend, recovered ~$1,200/month in an unspent campaign, and delivered a 3-phase growth plan to increase bookings without increasing budget.

Google Ads · Conversion Tracking · Negative Keywords · Campaign Optimization

Technical SEO & Performance Audit

Aura Dental Centre

Technical SEO audit identifying gaps in title tags, meta descriptions, schema markup and page speed. Implemented structured data (LocalBusiness, FAQPage), content expansion (400–600+ words) and local SEO improvements.

Technical SEO · Schema Markup · Core Web Vitals · Local SEO

Technical SEO Audit

Batool Psychotherapy & Wellness

Comprehensive SEO audit uncovering 237 critical errors and 770 warnings. Fixed missing meta descriptions, incorrect heading structure, broken internal links. Delivered a 3-phase strategy for quick wins, content expansion and long-term authority growth.

SEO Audit · Metadata Optimization · Internal Linking · Content Strategy

SEO Audit & Content Strategy

Fireside Psychotherapy

SEO audit identifying structural and content gaps limiting local search visibility. Fixed H1 hierarchy, duplicate meta descriptions and missing service pages. Designed content strategy with blog topics to capture long-tail traffic.

SEO · H1 Structure · Content Expansion · Local Search · Long-tail Keywords

Google Ads & Digital Marketing Strategy

Town Centre Dental

Developed a full Google Ads strategy for a dental clinic: recommended $1,500–$2,500/month budget split across Search and Meta Ads, conversion tracking setup, negative keyword framework, and local SEO with dental schema and Google Business Profile optimization. Proposed scaling roadmap based on cost-per-lead data.

Google Ads · Meta Ads · GA4 · GTM · Local SEO · Conversion Tracking

Experience

Work Experience

Digital Marketing Specialist

Optiimus Dental, Medical & Healthcare Marketing Inc · Alberta

Apr 2026 – Present

Developed and executed digital marketing strategies aligned with client business goals and managed and optimized Google Ads campaigns, including conversion tracking and performance analysis.

Web Designer & Digital Growth Expert

Brosync Solutions · Toronto

Sep 2025 – Mar 2026

Helping brands plan websites, funnels and campaigns. I design and build the website, connect analytics and ads, then keep improving conversions using data.

Full Stack Web Developer & Digital Marketing Integrator

Nuostabu · Remote (Lithuania)

Dec 2021 – Aug 2025

Full-stack PHP and JavaScript development for e-commerce and custom platforms: Laravel, CakePHP, WooCommerce, React, Vue and complex integrations.

Full-stack / Software Engineer

OCB Lab · Dhaka · Bangladesh

Apr 2017 – Nov 2021

Built custom web apps, online stores and corporate sites with PHP, Laravel, OpenCart, WordPress and WooCommerce – from first commit to deployment & support.

Senior Web Developer

Crebsol Limited · Dhaka · Bangladesh

Developed and maintained e-commerce platforms using WooCommerce and OpenCart, ensuring scalability and seamless user experience. Built and customized WordPress themes leveraging the Redux framework for flexible modular design.

Web Developer

Appnometry Limited· Dhaka · Bangladesh

Developed and integrated customized WordPress themes tailored to client requirements. Managed website development projects from initial design through to successful completion.

Certificates